Beyond Google Maps: Navigating the Marketing and PR Road Ahead

Technology and best practices are in a constant state of flux, traditional media’s shrinking and PR folks are competing with advertisers and digital marketers. Successful practitioners understand this and prepare for the road ahead by equipping themselves with the knowledge, training and skills they need to meet the changes head on. International PR thought-leader and 25+ year agency veteran, Martin Waxman helps you navigate the twists and curves in an interactive, entertaining and informative breakout session. He highlights key trends shaping the profession including micro-moments (Google's written about this a lot lately) and how to practice PR in the moment. He’ll discuss which skills – including multimedia storytelling – you’ll need to master in order to succeed and move from being a ‘talker to a maker’. And he’ll take you beyond the release and media pitches to relationship building in the 21st century with mobile content hubs and new tools to engage and inspire the audiences you want to reach.Read less